Free diet plans for all new clients in 2026!
Thousands of body transformations. Be the next.
Coaching, online or one to one, is not a one size fits all solution. At Iron Factory I know each and every client inside out.
About Us
Hi, I'm Jay Waddington
I'm a professional online coach, nutritionist, personal trainer and bodybuilder with over 25 years' experience in the industry. During this time I have transformed and improved thousands of physiques of people from all walks of life, all shapes and sizes, and all levels of experience. Every single client deserves to be treated as the unique individual that they are, so I work with anybody, regardless of their current abilities. I just ask that you're ready to commit to your goals and strive to improve consistently.
My approach to food
"People always ask me, as a nutritionist, what the best diet is. My answer is always the same: the one you can stick to for the rest of your life. That's what I give my clients."
No boring diets, and no eating plain chicken and rice forever. I start by building you five or six recipes around the food you actually enjoy, with a focus on healthy gut bacteria and making sure you're not missing key vitamins and minerals.
Every few weeks we add more, until you've got a bank of 20, 30 or more meals you can rely on. Think curries, fajitas, stir fries and meatballs, all built to fit your goals.
My coaching isn't just about the time you spend with me. It's about setting you up so you can stay lean, enjoy your food and stay where you want to be for life.
